Agent Marketing Manager US Cellular - CHICAGO

Agent Marketing Manager

US Cellular - CHICAGO, IL, US (Greater Chicago Area)

Job Description

Agent Marketing Manager-MAR000416

This position is a key marketing leader for the VP, Agent Effectiveness responsible for driving the strategic development, evolution and implementation of the agent co-op marketing program along with evolving the strategic partnership with Brand Muscle to enable agent principals to strengthen their presence in their communities. This role will have a keen understanding of the various marketing/advertising vehicles that agents use to drive consideration and conversion to sales through collaboration with the Agent Sales teams and analysis of key usage reports. The role will effectively manage the relationships with Mullen and with Brand Muscle to provide an array of creative options that allow the agent to drive consideration, traffic and conversion in a brand appropriate fashion. Additionally, the Agent Marketing Manager will be responsible for managing the co-op program’s multi-million dollar ($10-15MM) budget to generate expected business results.

Develop agent marketing & co-op strategy in partnership with sales leadership to drive consideration, traffic and conversion with the agents.

- Proactively partner with key stakeholders to drive enhancements with agent performance through agent co-op: understand brand, what are best marketing mediums and show how to best use co-op funds to drive conversion to sales.
- Input and understanding of the long term agent distribution and effectiveness strategy to align agent co-op and marketing programs.
- Collaborate with agent sales teams, agent principals, Mullen and Brand Muscle to evolve and enhance the agent marketing/co-op program to allow the agent to be a strong influence in their community.
- Manage the multi-million dollar co-op budget ($10-15MM) through better reporting and analysis leading to more visibility into how the dollars are being spent.
- Educate the agent sales teams and agent principals on agent co-op, key marketing/advertising principles and the tools within Brand Muscle that can lead to a better return on their marketing spend.
- Be the active voice of the agent channel within the marketing team, especially within the promotional planning cycle to bring materials to the agents in a more timely fashion.
- Vendor management responsibilities: Brand Muscle (TradeOne) vendor agreement along with marketing templates/tools, financial/co-op usage reporting; Mullen for agent advertising.
- Other responsibilities as assigned.

Bachelor’s degree in marketing, communications or related discipline; M.B.A. desired.

8+ years of experience with 3rd party distribution/franchise marketing program management

Experience with a broad array of marketing communication disciplines

Business case and/or marketing strategy development skills

Financial/budget management and analytic skills

Inspirational leadership to deliver business results in the agent channel

Convey a professional presence with high impact communication – orally, written and in presentations

Creative problem solver to challenge current way of thinking to drive enhancements to the program

Ability to collaborate across cross-functional teams, with vendors and with agent principals

Excellent PC literacy skills in MS Word, Excel and PowerPoint

Job: Marketing
Location(s): Illinois-CHICAGO_IL

Company Description

At U.S. Cellular, we're not just in the business of connecting calls, we're in the business of connecting people. We believe pride and respect aren't just words, they're words to live by. And we believe the most important thing about your phone is the person on the other end, and we'll work harder than anyone to keep you connected to them. This is U.S. Cellular and we believe in something better.

U.S. Cellular's "Dynamic Organization" is a business model based on a simple concept: effective leaders create satisfied associates, who in turn deliver outstanding customer service that produces profitable business results. Leaders provide the tools and training to our front-line associates, who are empowered to make the best decisions on behalf of our customers. We're guided by our core values of customer focus, respect for associates, ethics, pride, empowerment and diversity. These aren't just words, they're words we live by. Together this model has helped us build one of the highest customer satisfaction and loyalty ratings in the industry.

Apply