Brand Manager - Athens - The Coca-Cola Company

Brand Manager - Athens

The Coca-Cola Company - Athens (Greece)

Job Description

Position Overview:

Working for The Coca-Cola Company inspires all of us and motivates us to do and be the best every day. That is why we evolve constantly – pioneering new ways of doing things, acquiring great brands and developing new products. Today, in addition to Coca-Cola, we sell three more of the world's top five non-alcoholic sparkling drinks – Diet Coke, Sprite and Fanta - plus more than 3,300 products in over 200 countries. Our products include water, juices, energy drinks, and even tea and coffee. Altogether, that adds up to more than 1.6 billion drinks around the globe every day.
We are present in 37 countries in Europe and we are organised as four business units: Central & Southern Europe (CSE), Germany, Iberia and North West Europe & Nordics (NWEN). These four strong business units allow us to operate at scale but ensure flawless delivery through local market operations which work closely with our bottling partners who manufacture, package and distribute our soft drinks.

At The Coca-Cola Company, our people have their own formula for turning passion into action. Together, that’s how we push the world’s greatest brands to new heights. What's your secret formula?


Your Career Opportunity:
Brand Manager in Central Southern Europe

What you can expect:

As international Brand Manager at Coca-Cola you will develop and support the vision and high level strategy for our brands, including consumer focus, brand architecture and communication strategies across Central and Southern Europe (23 Countries). You will be developing annual brand plans and growth drivers, leveraging consumer insights and market understanding to ensure all plans and strategies are anchored on solid, relevant insights.

As the acknowledged expert in consumer dynamics of the relevant category and/or brands you will have a great understanding for the financial performance and economic drivers of the brand whilst ensuring the usage of all relevant tools including digital to help the brand grow further.

As a Brand Manager at Coca-Cola you will also support the development of the innovation strategy and pipeline and identify new business opportunities within the category /portfolio to fully exploit the market potential. To ensure an aligned approach across our system you will work closely with our local Brand Activation team as well as our bottling partners, in particular trade marketing and commercial teams.

Desired Skills & Experience

What you need to be successful:


We are looking for talented individuals with an ability to leverage the full marketing mix to grow market share, volume, profitability and brand equity for a leading consumer brand.

This role requires strong project management skills, exceptional communication skills, commercial awareness as well as superb conceptual thinking and very strong analytical skills to work out a systematic mapping of potential innovation opportunities.

As future Brand Manager at Coca-Cola you must have an eagerness to drive change and also have proven in your previous work a deep understanding for consumer needs and the ability to translate this understanding into compelling communication ideas. Excellent English language skills and a desire for new media tools are also required for this role.

That sounds appealing? Then start now - let’s put your passion into action.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Company Description

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.