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Sunday 30 June 2013

Brand Manager OTC BU (Russia)

Brand Manager OTC BU (Russia)
Sanofi- Moscow (Russian Federation)

Job Description

We are looking for Brand Manager for Festal and Maalox brands (OTC Business Unit) in Russia, Moscow

Report to: Senior Brand manager.

Responsibilities:

  • Building and defending brand equity
  • Researching consumer markets, monitoring market trends and indentifying potential areas in which to invest, based upon consumer needs and spending habits.
  • Looking at the price of brands and analyzing the potential profitability
  • Overseeing creative development and execution processes
  • Overseeing communication planning and execution
  • In cooperation with Medical department develop and execute Medical Marketing strategy and tactics
  • Development and execution of Strategic and tactical plans
  • Sales forecasting
  • Monitoring consumer reactions to brand through respective market research
  • Monitoring competitors activities and preparing response plans
  • Budgeting
  • Ensure effective communication within the department and with other departments to achieve integrated brand plans and activities
  • Organization of marketing events, building and maintaining relations with key opinion leaders
  • Managing high value projects: planning, control and execution

Desired Skills & Experience


  • High education, preferably marleting, economics, medical.
  • Marketing knoweledge, experience in marketing (FMCG/OTC) is a must.
  • Proactivity, open for changes, hard-working, team-player. Results oriented, creative, possesses strong interpersonal skills, analytical and communication skills. Entrepreneural.
  • Fluent English,
  • Native Russian is a must
  • Location in Moscow, Russia

Company Description

Sanofi, a global and diversified healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi has core strengths in healthcare, with 7 growth platforms: emerging markets, rare diseases (through the acquisition of Genzyme), vaccines, consumer healthcare, diabetes treatments, innovative products and animal health. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

For more information, please visit http://www.sanofi.ru/careers
http://hh.ru/employer/545335

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